HarperCollins Publishers' Strategy in India*

            


Details

Case Code : CLBS056
Publication date : 2009
Subject : Business Strategy
Industry : Publishing
Length : 05 Pages
Price : Rs. 100

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Key words:

Strategy, Localization, joint venture, distribution, Publishing, Indian publishing industry, piracy, HarperCollins, India, India Today Group

Note

* This caselet is intended for use only in class discussions.
** More comprehensive case studies are priced at Rs.200 to Rs.700 (US $5 to US $16) per copy.



 


Abstract: ICMR India ICMR India ICMR India ICMR India RSS Feed

In 2002, HarperCollins Publishers (HarperCollins), one of the world's leading English-language publishers, entered India through a joint venture with the India Today Group (ITG). Since then the company had strengthened its position in the Indian publishing industry by leveraging ITG's distribution network and also by adopting various localizations strategies. While HarperCollins faced some challenges in operating in India, the company saw this market as a huge opportunity, and as of late 2008, was gearing up to tap this market with some further localized initiatives.

Issues:

 » Entry and expansion strategy
 » Localizations strategy

Introduction

In 2002, HarperCollins Publishers (HarperCollins), one of the world's leading English-language publishers, entered India. Ever since its entry into the country, the company grew at a sound pace. As of end 2008, the company had grown at around 30 percent per annum in the previous three years in India, according to HarperCollins' global CEO Victoria Bansley (Bansley)...


Questions for Discussion:

1. Critically evaluate HarperCollins' strategy in India.
2. Discuss the challenges faced by HarperCollins strategy in India. What strategies can the company adopt to tap the potential of the market?





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